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Panasonic Holdings Corporation Panasonic Holdings Corporation About Panasonic Group Group CEO's Message Business Philosophy 1. The Mission of the Enterprise 2. The Mission of the Panasonic Group, and What We Must Do Now 3. The Basic Management Objective 4. The Company Creed and the Seven Principles 5. The Basic Business Philosophy of the Panasonic Group 6. Practicing the Basic Business Philosophy 7. The Customer Comes First 8. Autonomous Responsible Management 9. Participative Management through Collective Wisdom 10. Developing People and Making the Most of Their Potential Panasonic Leadership Principles Code of Ethics & Compliance About the Panasonic Group Code of Ethics & Compliance Chapter 1 Chapter 2 Chapter3 Chapter 4 Chapter 5 Procurement For Suppliers Green Procurement Clean Procurement Declaration Strategic Partnerships Intellectual Property Panasonic IP Innovation Project Brand Protection Human Resources and Organizations Corporate Information Group Companies Products and Solutions Consumer Business Products and Solutions What Panasonic delivers Experience Sponsorships History Corporate History The Founder, Konosuke Matsushita Words of Wisdom Panasonic Museum News Investor Relations Financial Announcements Presentation Related Release Library IR Summary Integrated Report Annual Securities Report, etc. Corporate Governance Calendar Shareholders' Meeting Stock and Corporate Bonds Stock Price / Ratings / Corporate Bonds Dividends FAQ / Contacts Brand Live Your Best Five Principles Regarding Brand Names Panasonic Brand Identity Brand History Technology R&D Outlook R&D Activities Innovators R&D Organization History of Technology List of Conference Presentations 2023 2022 2021 2020 2019 2018 Design Sustainability Our Approach The Promotion of Sustainability Management Initiatives for SDGs External Recognition History Corporate Citizenship Activities Initiatives for SDGs Diversity, Equity & Inclusion What is Diversity, Equity & Inclusion (DEI) ? Panasonic Group Diversity, Equity & Inclusion (DEI) Policy DEI and Employees’ Well-being Top Management Commitment Creating an Inclusive Work Environment Support for Every Individual: Diverse Work Styles and Work-Life Balance People with Disabilities Employing Workers Post Retirement LGBTQ Gender Equity Global Initiatives Panasonic Group's DEI in Data Panasonic Group DEI News Employee Journey History of Diversity Promotion Awards Environment Policy Mid-term to Long-term Environmental Vision Governance Response to TCFD Products and Factories Global Warming Adaptation Reducing CO2 Emissions in Factories Green Logistics Resources Biodiversity Water Resource Chemical Substance Global Activities Supply Chain Human Resource Development Communication Social Governance Download Data Book Report Archive Content Index Careers Products and Solutions About Panasonic Group News Investor Relations Brand Technology Design Sustainability Careers Products and Solutions About Panasonic Group Group CEO's Message Business Philosophy Code of Ethics & Compliance Procurement Intellectual Property Corporate Information Group Companies Products and Solutions Experience Sponsorships History 1. The Mission of the Enterprise 2. The Mission of the Panasonic Group, and What We Must Do Now 3. The Basic Management Objective 4. The Company Creed and the Seven Principles 5. The Basic Business Philosophy of the Panasonic Group 6. Practicing the Basic Business Philosophy 7. The Customer Comes First 8. Autonomous Responsible Management 9. Participative Management through Collective Wisdom 10. Developing People and Making the Most of Their Potential Panasonic Leadership Principles The Basic Business Philosophy of the Panasonic Group 1. The Mission of the Enterprise For what purpose do enterprises exist? Our founder Konosuke Matsushita believed that the role and mission of an enterprise is to satisfy people's desire to live lives of greater abundance. In other words, he presumed that the original mission of an enterprise is to contribute to the development of society by supplying products and services of superior quality that are useful in people's lives, at reasonable prices, in appropriate amounts. He believed that the owner of an enterprise with such a mission is not the enterprise itself, but society, and this is expressed in the phrase "a company is a public entity of society." If one considers an enterprise to be a public entity of society, one concludes that the managerial resources that are necessary to that enterprise, including personnel, capital, land, and materials, have been entrusted to it by society. The enterprise must contribute to society by engaging in activities that make the best use of resources entrusted to it by society, and thereby create surplus value. In general, there is a view that the purpose of an enterprise is to pursue profit. However, the Panasonic Group considers profit to be something that is given to an enterprise by society as a reward for its contributions, and the greater the contributions, the greater the profit. On the other hand, if an enterprise is not generating profits, it is not fulfilling its social responsibility, or lacks the ability to do so, and should therefore be reformed promptly. In addition, an enterprise conducts its business while maintaining relationships with customers, business partners, shareholders, society, and numerous other stakeholders. Since an enterprise is a public entity of society, it is not acceptable for it to develop at the expense of its stakeholders. The only way for an enterprise to develop over the long term is to do so along with all of its stakeholders. For an enterprise to fulfill its social responsibilities, employees play a significant role. In a constantly changing society, it is impossible for an enterprise to fulfill its social responsibilities by continuing to create surplus value for society if its employees do nothing more than perform their assigned tasks. All individuals working in an enterprise must improve their own work on a daily basis, even if only slightly. This will lead to the enhancement and development of people's lifestyles and of society. 1. The Mission of the Enterprise 2. The Mission of the Panasonic Group, and What We Must Do Now 3. The Basic Management Objective 4. The Company Creed and the Seven Principles 5. The Basic Business Philosophy of the Panasonic Group 6. Practicing the Basic Business Philosophy 7. The Customer Comes First 8. Autonomous Responsible Management 9. Participative Management through Collective Wisdom 10. Developing People and Making the Most of Their Potential The Basic Business Philosophy of the Panasonic Group（269KB） The Basic Business Philosophy of the Panasonic Group（269KB） A set of behavioral guidelines for each and every employee to follow in their efforts to put the Basic Business Philosophy into practice. Related Links Home About Panasonic Group The Basic Business Philosophy of the Panasonic Group 1. The Mission of the Enterprise Facebook YouTube  X  LinkedIn Instagram Support Site Map Terms of Use Social Media Terms of Use Web Accessibility Policy Social Media Policy Privacy Policy COOKIE Policy Area/Country Panasonic Holdings CorporationCopyright © Panasonic Holdings Corporation